The problem with Apple is that they don't have technology for display screens. In the foreseeable future, Apple will have to rely on other vendors for the new flexible 4K OLED. screens for the new Apple smart TV.
In China, Lenovo and Huawei are taking over the Android smartphone market. The big Chinese brands like Lenovo, Huawei, TCL and ZTE control over 70% of the Chinese smartphone market share. Samsung is having difficulty in China, the largest smartphone market in the world, right now.
Why would anyone want to buy HTC which is fading quickly? They don't even bother to buy Nokia or RIM.
Lenovo, Huawei and ZTE are rapidly taking market share away from Samsung and HTC. They don't need HTC at all.
It is a false impression that Apple dominates in PC consumer satisfaction. The reason is that Apple refuses to offer computers for the masses. All other manufacturers are totally capable of offering the same high-quality PC/laptops. This is the reason why the Androids are now dominating over the IOS ecosystem, the same way Microsoft is dominating in the PC market. As a result Apple is losing market share in the both the PC/tablet and the smartphone market segments.