Apple should start working on their Apple Glass and Apple driverless car. The others like Lenovo, Huawei and ZTE are already working on their smart watch, smart TV, and Glass integrated with cars etc.
Nokia and Microsoft Glass and smart watch are also coming.
Apple is probably studying how to copy the Samsung new phone. They better release a bigger screen phone and a more affordable, otherwise companies like Huawei, Lenovo and ZTE will take market share away as they did in 2012 in a big way.
In China, the Chinese brands names like Lenovo, Huawei and ZTE controls over 70% of the market. They are all offering high-end smartphones utilizing 4G speeds Samsung is actually fading in China, just like LG and HTC.