I'm getting a Nexus 7 and I'm an Apple hardware fan boi. Reason? Price, Size, Portability.
I dropped Apple's iCloud in favor of a mix of Dropbox and Google Drive. I use Gmail, Docs, Maps, YouTube, Finance, News, Calendar and dare I admit it - G+, so I guess I'll get a lot of use out of the 7" blighter at not much out-lay. £299 would kill it for me, so maybe this time I'll Think Different.