Exactly. Criticizing Iovine for his statement is absurd. He played it perfectly.As an aside, e NFL deal is a great one for Bose, as their niche among the football watchers does spend money on themselves. But it's a terrible one for the NFL. Bose is a hugely polarizing company, a turn off to most football fans under 35, I would say. Far worse a PR move than anything they could gain from it.