Apple always used to poke fun at Micirosoft. I think that's fine when you're the plucky underdog.
I wouldn't even mention Android at this point though. Let's here why iOS is so great rather than why Android is so poor.
I totally agree. People may whine that Beats are all about marketing and not a great fit for Apple. However, I'd like to thank them. Most bundled earphones (and Apple's earphones are especially guilty of this) leak sound like crazy. Beats' headphones do not. Each Beats owner is one less person on the subway whose music I can hear over my own.
The Surface Pro 3 genuinely seems like a nice piece of hardware. An i7 processor in a package the size of the original iPad is a fantastic achievements.
However, it seems like Microsoft's marketing team isn't quite as on the ball...