I don't mind it. I think this thing makes more sense than the Hue Beyond or Phoenix product lines.
Yes it's a bit expensive but I'd only need one or two of these. I'll wait and make sure the durability is where It should be
As a Hue owner with 7 bulbs (FYI Lux bulbs are $19 at the Apple Store) I think that Philips is going to reduce the pricing of its bulbs to remain competitive with Cree and OSRAM Lightify products.
Lately their offerings have been way too...