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Posts by hmurchison

 All companies are in constant motion.   There was once a time where many of us opined on these very boards about how Apple should make a phone only to have some respond "Nokia owns this market Apple doesn't stand a chance".   Apple is very particular about their branding but they are well versed in wholly owned subsidiary and they have a few such as Filemaker, Braeburn Capital and Anobit. I see Beats Electronics as simply being another subsidiary with links into the Apple...
It's not available from one company.   The consumer by and large isn't into a la carte.   Apple is poised to take many of these elements and package them nicely together at profit.  Buying Beats gets them infrastructure (Beats Music, Beats Electronics) and personnel (Young, Iovine and more)   And most importantly it's not a loss leader.  Beats makes money. 
I'm actually happy that Apple doesn't plan to jettison the hardware line.  People don't think of Apple as being a company with good audio chops but they are pretty good designers.   The work they did with the 15" Retina MBP speakers was great as is the iMac speakers.    If Apple thinks they can improve the Beats headphones I think they should try.  The streaming service also needs to have some special features that integrate nicely with iTunes.  While subscriptions are...
Facebook buys Whatsapp for 19 billion dollars and after the initial shock people were ok with it.       Apple buying Beats make more sense because it's easy to see that Apple needs to enter the subscription  arena and they could roll their own but if they have Iovine and Young onboard they have more influence inside  the industry.     Eddie Cue is a solid guy but he's not going to walk in and start dictating terms to music execs.   If Apple keeps the electronics...
Financial Times reports the deal is already done aside from some last minute details.  Beats has to have patents because they've licensed beats technology to auto manufacturers and computer companies like HP.  
 The story is all deeper.  Companies don't spend a billion dollars without putting some thought into it.   The "layers" here are the most interesting thing.  You've got a urban music luminary,  an influential exec and a young but solid core team that is currently curating music well.   The real question is what Beats Electronics has in the pipeline whether it be software, hardware or just great ideas that meshed well with Apple. 
 I remember those days.   Glad Apple didn't listen.  Or Bose for that matter.   My bubble cannot be burst because it's fortified with  Audio Research , Wilson & Dynaudio  Ok ..I don't own any of this stuff but that's the dream before my ears fade. 
 From what i've read the Beasts Music curation is largely human.  Whatever they've done they are ahead of the competition in quality...for now. http://www.digitalmusicnews.com/permalink/2014/01/21/beatsmusic I really need great music curation.   Any service can slam me into the Top-40 stuff.  I want to feel as though i've got my own personal DJ on staff that knows what I like. 
 Very true.  Disclaimer  I own Beats Pro Headphones  http://www.beatsbydre.com/headphones/pro/beats-pro.html  I'm 100% sure that I could have found some better headphones at $400 but I only paid half through employee purchase.  Aside from being far too heavy they sound better than most cheaper headphones as they should.  If I was actually going to spend $400 these PSB M4 would be on the short list http://www.crutchfield.com/p_760M4U2/PSB-M4U-2-Black.html Eventually I plan...
 The acquisition isn't about the headphones and speakers.  Apple could snap up a thousand companies that do a solid job with audio.  What you cannot find easily is a service with good music curation.  I've tried them all.  Spotify sucks, Rdio isn't much better.    All the services let me listen to days and days of music but few really helped me discover new artists.   
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