Great updates. AppleTV is a great device, and priced appropriately. Lots of small businesses love the AppleTV for the conf room.
Sure, Google, Microsoft, Sony, et. al. may want into the home market, but the only real competitor for Apple is Roku, which can't compete with Apple's offerings in many ways ...though there are things the Roku can do in my experience (have both RokuHD and AppleTV2) it doesn't do it nearly as well as the AppleTV.