A lot of interesting comment in this thread.
I think the real issue is: News / Sports / Current events.
Having used my ATV2 extensively for a few months, I don't covet a fully "live" 24hr NBC, CBS, etc.
I already get the shows I want when I want by downloading them various ways (The Office, Dexter, etc.).
The only time I find my ATV lacks is when I wake up and just want to have the News on. The WSJ Live is okay but too business focused. I'm there with a 55" + ATV and...