There should be some sort of limit to how long you can wait before filing an infringement claim. Everyone has known that the iPhone (and AT&T's network at least) has this ability for, what, 5 years, and they bring the case now? "Case dismissed for reason of tacit consent after extended disinclination to make a claim." (I just made that up, but I give permission for any judges out there to use it.)
Agreed. I expect a lot of number of people in the Google development organization are reading about this and rolling their eyes (or more likely saying "this is @#$%"). A billion dollars to unify a few different communication standards into one app? That borders on insanity.
Ding, ding, ding! We have a winner. This is exactly right. A brand consultant's job is to do the best he or she can do with that 0.1% (for many classes of product it's a much, much higher figure). Is the iPhone naming convention the best possible system that anyone could dream up? Almost certainly not. Whew, glad we settled that.