Slurp's point is that you don't own it, its not your phone. You are licensing it. I think that's right, anyway. Just like "owning" a blu-ray copy of a disc gives you no right to change it. You own a blank disc and license the content on it that is limited (i.e. you can't burn it, rip it, and put it on the internet) So i guess Apple has every right to do what they are doing, but they also should act in a way that doesn't alienate user base.