I like it. Here in the US a lot of us make fun of European regulations. There are 11 Toyota plants in Europe with zero landfill.
I look at one US McDonald's restaurant and the amount of waste it produces every day is shameful.
I applaud Apple for its efforts!
I was very early adopter with the Nike+ and the brand-new iPhone. I tried the precursor to the fuel band. It was awful as was a lighted armband I bought for running at night.
The nike + GPS App is pretty good though. It is one of my most used apps.
Seems to Nike senior management knows is going to get blown out of the water by Apple's new Iwatch