- Forum: General Discussion
Gross margins ARE important. Look at it as the marginal cost. Each additional vehicle does not lose another 10k. If there sales doubled the loss per car would be cut in half. Without doing the math, there is a point where the company would be profitable. And as time goes on, the R & D costs per unit will be lower. So at current growth rates Tesla will eventually be profitable. This is what Elon Musk is counting on. And he's no dummy.