I recall a documentary based on the Tom Peters book, 'In Search of Excellence', and there was a segment on Apple just after the Macintosh was introduced. It's probably on YouTube. Worth seeing. Same narrator as this one.
Okay, so I've been playing with maps and when you go to a major metropolitan city, (I did Toronto and Chicago) that is cool. Now I see what the fuss is about. Problem is the other 99% is not there yet. I don't think they should have removed the old google map app yet.