Who even believes most newspapers in the first place? They all have a bias towards whoever owns the paper. A paper owned by the Koch brothers is not going to report anything about the Koch brothers in a negative light.
Consulting firms say what they are paid to say. They have about the same ethics as politicians. They do expensive research when they know the result that they are supposed to get and then cook the numbers or rig the research so that they get the result they are paid to get.
Consulting firms are about honest as politicians and car salesmen. I have no idea why people believe anything consulting firms tell them.
I have IOS 7 on an iPhone 4S and battery life is better than...