DoctorNo42 beat me to it but that is where I got my figures too. The Tivo example is instructive - $100, 50% redemption. I have missed several $100 and $200 rebates - for various reasons - usually because I let them expire in either sending in or cashing the check. Your estimates seem to based on what you think your hit rate might be, not what the great American public actually does - always stupider than you think.
5/19/09 at 2:27pm