2013 was a "buying opportunity". Just checked back on my last significant AAPL purchase - which was in the depths of 2013 - and that lot is up just under 79%.
Plus what I already owned at the time.
OK by me.
I presume this is a rhetorical question?
The point of a demo is to communicate  via the mass media. They're more likely to cover an event at a showplace like the Apple store.  Apple customers are more likely to be voters than folks on Skid Row.