- Forum: iPod + iTunes + AppleTV
I think developers will ultimately go for it. Will ultimately push more apps to use IAP though. The problem developers have is the app store lowered what people expect to pay for something. Then it required updates to be free meaning trying to do a version 2 is a gamble at loosing a ranking. Now with sharing your incomes lowered further. IAP is one of the only ways to get the real value from a customer, but its also a really ugly way of selling.