It's not an excessive fine. It's in proportion to what they supposedly owe. Apple needs to pay their full taxes, too. Besides, big companies already get big tax breaks, the normal working people don't. All for the cash.
Bummer you're getting bored of WWDC... What's happening to this world? Well, people are starving, the value of the dollar is going down, the Pacific garbage patch is growing, more chemicals are being added to our food... just to name a few things.