Samsung is doing what they do best... making crap.
And please someone tell Samsung to stop making every single ad/promo pic with an I'm-trying-to-pretend-I-like-this-product-but-it's-just-a-fake-smile face.
I thought "flat" meant stripping away the gloss, shadows, extra colors, etc. Taking away only the gloss layer doesn't do much at all. And with the hype of Ives, this can't be the new look. That would be stupid.