Those are perfectly good ads .... for most companies. For Apple, they are terrible. Apple ads have always been about associating a product with the Apple brand - except the Think Different campaign, which established the brand identity. People who start excusing Apple for not being great are just allowing mediocrity to seep back into its culture. Schiller should be rejecting such things. He may not know what the perfect ad is, but he should know when he sees one that isn't.
7/29/12 at 8:11pm