I don't think commenting about the attractiveness of a woman is treating a woman in a bad way. I don't know too many women that don't like to hear about being considered attractive. It's all about how it's said. Now, that said, if it's said in a sexist manner then that's a different story.
"Apple is doomed" is a popular line used when good news about Apple and their devices is released. It comes from the fact that, lately, no matter if the news is good or bad, AAPL, the stock, makes a turn for the worse. Folks stopped using the /s to denote sarcasm after saying it because it has become understood that "Apple is doomed" no matter what the news.