Steve Jobs refused Tim Cook's offer of a liver transplant because he did not want to risk Tim Cook's life. He wanted to make sure Apple had a superb leader going forward. He refused for the sake of Apple.
With the easy to reach prices, Apple seeks massive uptake of the Apple Watch.
There are numerous reasons to buy several:
4. Valentines Day
EASY AS APPLE PIE. After all, the original Powerbook G4 of 2001 was noted for its PLATINUM casing. 1. The Apple Watch IS NOT JEWELRY. It is a computer that you wear. As such it doesn't have to follow the laws regarding jewelry. Bicycles with platinum tubes also don't have to follow the law for jewelry because they aren't jewelry. 2. PLATINUM is also a color.
If Apple sells 20 million Apple Watches a year, then at an average of $600 a watch, Apple will add $12 BILLION in revenue.
The ENTIRE worldwide watch market is $16 BILLION in revenue.
Apple not only will create and add revenue to the worldwide watch market, it will TAKE A LARGE CHUNK out of the luxury watch market.