I see two things.
One a company with too much money. Production quality out the wazoo. I mean, it was amazing. Perhaps a little too amazing. (**)
Two a company that is changing but still "has" it. This is the sort of internal video to rally the troops - both Apple employees and WWDC developers, the second tier stakeholders in Apple's continued wellbeing.
Taking down the competition like that is also pretty clever really. First, Apple shows you that if they...