EASY! Apple does an excellent job of marketing the iPad to people who might not be ready to buy it. Logically, it makes no sense to market a product to those who are already going to buy it. Preaching to the choir doesn't increase the size of the choir. Surely, you understand this. As for the iPad being a toy... Who buy some of the most high end laptops and PCs? Gamers. Does that mean high end laptops and PCs are toys? Of course not.
3/11/12 at 3:36pm