Well the tablet race to the bottom has certainly gone quicker than it did with the computer market. Not that Apple cares, if anything it differentiates them and marks them out as the premium niche which they love so much.
I think a lot of people are misunderstanding what most people want from "apps" on the Apple TV, hence the it's a stupid idea comments.
It is highly frustrating for those that don't live in America and so do not have access to Netflix & Hulu. As many have said the UK is a year example in terms of BBC iPlayer.
Apps that allow additional functionality in terms of adding Iplayer support is desperately needed, using the Iplayer app on the iPhone to deliver unoptimised video...