Apple TV is beginning to remind me of Power Menu, a DOS based app launcher, circa 1987. It segregated apps into neat little colored text boxes. IMO the whole IOS paradigm is a graphical representation of Power Menu, not a big advancement in 25 years of computing. Lining up icons next to similar looking icons that you navigate by endlessly paging down is extremely outdated. I rarely page down through the first few lines on Apple TV. Just saying, it's time for IOS v2!