A 1/3 markup is unusually low, especially factoring it doesn't account for R&D. AAPL clearly intends sell it to the masses. I bought ATV 2 and love it! Already cut $18 mo from my TW cable bill including my new $9 Netflix account.
Jobs got this right and Google got it ass backwards! I don't wan't to turn my 46" Samsung into yet another ubiquitous computer device. I saw the Google TV promo and laughed my ass off! Very Ballmer-esque!