They just cant develop successful new brands. So MS keeps falling back on Windows. I am suprise it wasn't WinPod music player, WinBox gaming console, Winmail, Winsearch. Even as a Mac fan, i am sometimes mad and disappointed that they are failing so bad.
Gross margin includes cost directly related to the sales of an item; labor, logistics, BOM.
It does not include rent, aministrative cost, R&D, etc. These are subtracted for net profit. Its hard to quantify these in to the item. So they are subtracted from gross profit at the end of the month/quarter/year.
Can you really hold the width of the Mini like in the promo? Looks big but 5.3 inches is almost the size of a dollar bill so its plausible. I highly doubt anyone would actually hold it that way.
edit: never mind. I watch the Apple Event again.