Great little ad. Edgy, succinct, and totally iconic.
And at this point, as long as Apple keeps their products speaking for themselves, they don't need to do a whole lot of marketing to make a statement.
1. We have no exact details about what will replace Aperture. So it wouldn't make much sense for them to declare that. 2. Apple introduced the Mac Pro in order to allow Pros to run resource-intensive software in an OS X environment. What they do with *their own* Pro apps has no connection to this.