I agree that it will be the sub $1000 market that will be most affected, predominately the Swiss brands that use off the shelf Swatch movements.
The type of watches you see in shopping malls.
Apple has been wise in it's price point targeting.
The detachable and interchangeable bands are also innovative and provide another revenue stream.
High end watch boutiques, not so much.
btw President Obama wears an American made Jorg Gray watch, featuring a...