That's the approach HTC adopted with the One, 4 Megapixels in a larger sensor. The pixels are like buckets catching water drops, having less large pixels mean there are fewer gaps for the drops to fall between, hence more are captured. Water drops = photons.
I remember Nokia and their fans saying the iPhone was dead because it's 2 megapixel camera was no match for their crop of Carl Zeiss equipped 5 megapixel camera phones. Of course we now know how well that went. btw Nokia has had exclusive rights to use the Carl Zeiss name on camera phones for many years now.
Apple's scheme?Barnes and Noble testified that they were negotiating an agency model with the publishers before Apple even came on the scene, testimony the judge apparently ignored by declaring Apple the "leader".
Apple should immediately drop the price of the limited range of iBooks involved in this case in the US to $1.99.
Then demand Amazon etc match them as per the DoJ agreements.
It would only cost a few Billion and drive sales of iOS devices.
Strangle this rotten abuse of justice at the roots.