I didn't say you did. I said what benefit would there be for Apple to run an ad? There are studies out there that suggest that SuperBowl Ads have little to no benefit except for a few select companies.
No, because it was to launch something totally and completely different that would change the world and they knew it would. It was also a different world back then as well. Today, Apple has no reason to run an ad and waste money on it. It can run on their website for virtually free and have millions see it over and over again at little to no cost.
Chrysler has a great marketing team. For the past few years they've always ran amazing and inspiring ads. Still though, I really don't see the point in running a $3 million ad for one night. Its a waste of money.
Why do people always think Apple is going to run a Superbowl Ad? As much as some like the ads, they really don't do much. How many of the ads do you remember from last night? How many do you remember from last year? I think its a waste of money and Apple was right not to run an ad.
While these glass fronted stores are very cool, I wonder when Apple will try to look at ways to keep these idiot thieves from running their car into the store, ruining it and making off with store displays. Something like this, not only would it ruin the store front, but would also be very expensive to fix. What the fix would be, I'm not sure. There are very bright people at Apple and its design consultants to figure this stuff out.