Potato vs potahtoe. To me, it's all about data collection. The fact remains that Apple's business is hardware, not information, and they want to sell me computers so they can separate me from my hard earned coin. google's business is information and instead of my coin, they want my bona fides so they can sell advertising...directly, indirectly, upside down or backwards. The more complete my information portfolio, the more valuable to them, hence all the "free" tools.