This is insane!
All of the advantages of buying from Amazon don't come into play when I walk into a brick and mortar store. Meanwhile none of Amazon's advantages are enhanced.
Right now, I can shop in my PJs, 24/7. I can easily compare prices, buy used books and music, and buy from Amazon affilliate stores.
I think Amazon will find their stores to be slightly less empty then a Microsoft store. In the meantime Amazon will find out how hard it is to get employees who are...