I don't "love" Gmail at all, I don't even use it because, like you, I don't like advertising. However, I recognise that my dislike for seeing advertisments is not shared by others, and that Google's business model is perfectly valid, and smart. This "they read your email" complaint is supercilious and misleading. Apple technology "reads" your email too, and in iOS9 it's going to do a whole lot more in terms of features. Apologies for snivelling.