@gazoobee: you must have forgotten that iOS 7 beta currently is iPhone-only. It will be "a few weeks" for the beta for iPad.
Until then, the only people who can try it are Apple employees. Not surprisingly, they're not talking.
So it's...
"...what is known in the business as an agency model, which allows content owners to set pricing under a most favored nations clause. The clause precludes them from selling said content to other retailers for lower prices"
This is...