everyone need to protect his/her culture and to add upon it. The French law was all about to force company to sell product with french translation (for example, rules for a game)
never french "insists" everything are "french words". (it would be difficult, we use a gazillion english, italien, arabian and so on words, even some japanese one)
Quebec is a lot of more creative and insisting about french words for everything new and they are great.