This Einhorn guy probably believes that by calling it 'iPrefs' he's being just as creative as Steve Jobs used to be. Looking at the design of the presentation, however, it's obvious what it's all about: Greed, greed, greed. And the name 'Einhorn' creeps me out as much as Goldman Sachs' Blankfein does as well. Are there any hedge funds that don't behave like swarm of locusts?
(*corrected spelling of Blankfein)