Posts by joindup

i.e. the iTablet becomes the MacBook (consumption), versus the MacBook Pro, as in Pro-duction.

To dominate the consumer electronics, Apple needs 3 product categories; Pocket, Couch, Desk. Apple already has sewn up the mid-to-premium markets in Pocket and Desk with the iPhone/iPod Touch and iMac/Macbook/Pro respectively. Therefore...

Snow Leopard could be Apple's most important version of OS X. If we assume, for a moment, that the future of (domestic) computing is a landscape made up of iPhone-OS X style touch based device(s) and Android Netbooks, then Snow Leopard...

If the concept of 'total cost of ownership' was more widely understood, then ads such as these would not gain traction. Does the valuation include the free-with-purchase iLife application suite? The whole premise is as pointless as an ad...