But it is. You are not the average user. If you run out of space on a 16 GB iPhone, TRUST ME WHEN I TELL YOU, You are not the average user. The average user makes call, sends messages, and takes a photo here and there. At most, these people may have to delete some old conversations or remove some photos/video to make room for new....but this isn't a problem. We don't take pics and video on our phones for them to live there forever...they have final destination somewhere else.