Actually - if it can monitor you while you're exercising, I wonder if they have considered any kind of emergency features, such as dialing 911 if you have a heart attack (etc)?
That would actually be useful.
As this is a free website, they get their money from advertisements. While sometimes these "stories" are annoying, the quality and information the site gives us more than makes up for the occasional ad content they push out. Additionally, even though you (and I) really are not taking any value out of the advertisement, there might be others that save a couple of bucks due to it. BTW - there's nothing that forces you to click on the link to read it. :)