- Forum: iPod + iTunes + AppleTV
So big deal - Sony can have its Reader but it cannot sell content directly. So buyers have to go somewhere else and upload the Sony books. I don't see this as a problem - why should Apple subsidize Sony's sales? I assume Sony has not approached Apple about any kind of deal to share the profits. If I own a store do I really want to give space to a competitor in my store for free. I don't think so.