It looks like they're just trying more of a blog format for the conference news. I don't think it's that big of a deal and I actually like it better than some of the "formal" pieces they write, since they too often use the same phrasing repeatedly (and sometimes awkwardly and almost incorrectly). I don't see it as an ad, just a story-like recount of their experience.
High-performance doesn't necessarily mean speed. It could mean durability, or reliability... it's a pretty subjective phrase, really. Didn't I hear somewhere that USB2.0 (which according to the picture is what this drive really has) is good enough for these drives, anyway? The bottle-neck in speed isn't the USB, it's the platter hard-drive itself.
Then Much Music would have a field day with them. Or call it (Apple)Phone - unfortunately this Windows computer can't type the right character... Then Siri can make a joke about how when you pronounce it, it's supposed to have more cow bell. I mean, dimensions.