Of course, Apple pioneered , and still sells the biggest smartphone - it's called the iPad. For those who may have forgotten, when the iPad was first launched it was lampooned in the Press, and by other tech companies as "just a big iPhone". Then, competitors phone's started to get bigger, almost the size of the iPad Mini. So big phones are nothing new for Apple, they were first to market. That said, personally I'll stick with the smaller form factor of the iphone5.