Sadly, I predict that Apple Records will miss the boat. There is still strong interest and Love for The Beatles in the marketplace and an Apple Inc./Beatles deal is a 'magical' match... for now. I think that by the time they catch up to the rest of us, we will shrug and say, 'that's nice.'
Idiots suits run Apple Records and EMI. I wish the the remaining Beatles and the two widows would step and and make this happen.