I had a Sony-Ericsson T616 with Cingular (now AT&T) before my iPhones. My replacement plan from them cost $1.19 a month. I know that an iPhone is a much more expensive unit, but this is ridiculous. Insurance works on a scale of value. More expensive things are covered somewhat by coverage on lesser (and more common) valued things. Five or six bucks a month would be in line if you ask me. Ask me for $4.99 and I wouldn't hesitate.