- Forum: General Discussion
A part of me still doesn't quite understand the Beats acquisition. Or at the very least, why Apple paid so much to acquire it. I kinda wish Steve was still around to negotiate that deal. He was known for being a savvy and tough negotiator, and even if I wouldn't fully understand the motivation for the acquisition, I would have at least felt that Steve got a good deal. With Tim, or Eddy or whoever else handled the negotiations, I just don't have that same sense of confidence.