It's very clear MacMall is a sponsor of AppleInsider. So is B&H. They help Apple and we help them. The article clearly states we've teamed up with them. We've also mentioned their sponsorship countless times in the past. So while you're free to express your opinions here, indicating that we're doing something deceitful by reporting great deals once in a while from some of Apple's largest resellers, who are well disclosed affiliates, is not so cool.