And it's not like Apple hasn't actively cultivated this type of celebrity status and attention. It generally serves them very well. And really, this Gizmodo thing could have served them well, if they hadn't sent in the stormtroopers. they need to keep their secret police tactics firmly contained *within* the company. Outside of the company, they should be all sunshine and rainbows, to the greatest extent possible.
5/12/10 at 7:42am