Techno-geeks focus on the inputs, the rest of the world focuses on the outputs. By making the A4 a mysterious black box, Apple avoids all of the noise from geekdom and focuses people's attention on the overall product. I think the Wii analogy is perfect. Geeks refuse to buy it because they think the hardware is obsolete. The rest of the world buys it because it's fun.
3/1/10 at 6:00am